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2007.02.01(Review of 2003.12.22 edition)
Choose the right group, and just a handful of people is all you need to gain insight into the public at large!
FOCUS GROUP フォーカス・グループ
- A focus group is a small group of people from among a larger target group who are brought together to discuss a particular topic; for example, such a group might be asked to give their opinions about a new marketing idea or product.
- focus group は、調査対象となる集団から選ばれ、一堂に会して、特定のテーマについて話し合う少数の人たちのことです。例としては、企業が、このような人たちに、新しいマーケティングのアイディアや新製品について意見を求めるケースがあります。
- (during a staff meeting in Marketing)
a: I don't understand it. Our product is brilliant, but hardly anyone is buying it.
b: Why don't we arrange for a focus group to take a look at it. Maybe that'll help us identify the problem. - (two friends)
a: Did you do anything interesting over the weekend?
b: Yes, I took part in a focus group. We were asked to test some new stationery products and tell the researchers what we thought of them. - Politicians also use focus groups to better design their policies to suit the needs of their constituents.
- In order for the results to be as useful as possible, it is important that a focus group be representative of the target population as a whole.
We'll be back!