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2007.10.15(Review of 2004.08.05 edition)

Welcome, to Marketing 101 at the WordMaster@Work School of Business. Here's your first lesson and the inspiration for the rest of the week!

Today's Lesson
THE 4 Ps OF MARKETING   マーケティングの4P


  • The 4 Ps of marketing - PRODUCT, PRICE, PLACE, and PROMOTION - are four of the most important factors involved in trying to sell a product. If you get the 4 Ps right - in other words, if you make the right PRODUCT, sell it at the right PRICE, distribute it in the right PLACE, and use the right means of PROMOTION - you'll maximize your chances of selling a product successfully.
  • the 4 Ps of marketing とは、ある製品を販売しようとするときに関わってくる、最も重要な要素のうちの4つ、Product(製品)、Price(価格)、Place(流通)、Promotion(宣伝)のことです。この4つのPを正しく理解すれば、つまり、適切な製品を作り、適切な価格で、適切な場所に流通させ、そして、適切な宣伝方法を使えば、製品の販売に成功する可能性を最大限にすることができる、というわけです。



  1. My first course in business school was structured around the 4 Ps of marketing.
  2. It would be a mistake to focus too much on any one of the 4 Ps of marketing. The key to success is a balanced approach.
  3. My supervisor likes to say that the real 4 Ps of marketing are Plan, Prepare, Pay, and Pray.

英会話レッスンWe'll be looking at each of the 4 Ps of marketing one at a time for the remaining four lessons. Perfect attendance is mandatory if you wish to pass the course! :)