MASS MARKETの意味、マス・マーケット、一般市場に売り込む

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@Work
2007.10.23(Review of 2003.10.08 edition)

If a company thinks of most everyone as a potential customer, then here's the marketing strategy it's likely to employ!

Today's Lesson
MASS MARKET   マス・マーケット/一般市場に売り込む

Explanation

  • The mass market (noun) is the general public seen as a target group for a product. Products aimed at the mass market are sold to the widest range of people, rather than to a more limited group such as the very rich, people with unusual hobbies, or the government.

    To mass-market (verb) a product is to market it (= offer it for sale and advertise it) to the general public.
  • 名詞としての mass market は、ある商品の販売対象集団と考えられる一般の人々のことです。mass market を対象とした商品は、例えば富裕層や、特殊な趣味をもつ人々、政府などの限定された集団ではなく、幅広い層の人々に販売されます。

    動詞としての mass-market は、一般市場に商品を売り出し、宣伝する、という意味です。

MASS MARKET

examples

  1. We only sell premium vehicles, most of which cost 5 to 10 times what you'd pay for a car aimed at the mass market.
  2. Well-known celebrities who appeal strongly to the mass market are frequently used for high-profile advertising campaigns.
  3. Many small businesses that don't have the advertising budget to mass-market their products do well by focusing on niche markets instead.

英会話レッスンSee you tomorrow!