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2007.12.04

If you're always in search of the best bargain or if you wouldn't dream of buying something without first looking at the price tag, then here's an expression you may want to add to your shopping cart!

Today's Lesson
PRICE CONSCIOUS   価格に敏感な

Explanation

  • Someone is price conscious if they seriously consider price when deciding what to buy and tend not to buy expensive items.
  • 人に対して、price conscious と言うと、何を買うか決めるときに、価格について真剣に検討して高額な商品を買わない傾向がある、つまり、価格に敏感な、という意味です。

PRICE CONSCIOUS

examples

  1. I wish my husband was a little more price conscious when shopping for groceries. Often he just buys whatever looks good without even glancing at the price tag.
  2. The manufacturer has discounted several older models in order to target price-conscious consumers.
  3. Many price-conscious travelers are opting to vacation closer to home this year.

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