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2009.07.07(Review of 2007.01.29 edition)

Having the right information can make the difference between business success and failure, which is why careful research is so important. So for the next few days, we'll be doing some research on this topic ourselves. It's information you can use!

Today's Lesson
MARKET RESEARCH   市場調査、マーケットリサーチ


  • Market research is the activity of collecting and analyzing data about consumers' needs, preferences, and behavior.
  • market research とは、消費者の需要、好み、行動に関するデータを収集し、分析すること、つまり、市場調査のことです。



  1. Recent market research shows that most people are willing to pay more for magazines printed on recycled paper.
  2. We hired a top consulting company to conduct market research on the demand for robotic pets, and they estimate that the potential market is worth billions.
  3. Most companies find that good market research pays for itself in the long run.

英会話レッスンWe'll look for you here again tomorrow!