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2010.06.17

Welcome back!

Why use words like “high-paying” or “profitable” when there's this one? A word that rolls off the tongue and sounds as delicious as a chocolate sundae!

Today's Lesson
LUCRATIVE   もうかる、利益の上がる

Explanation

  • Something is lucrative if it generates a lot of money.
  • lucrative は、大金を生み出す、つまり、もうかる、という意味です。

LUCRATIVE

examples

  1. Our direct marketing business has been very lucrative for us.
  2. They've just signed a lucrative contract with an American big-box chain.
  3. The Maui vacation rental has proven to be a very lucrative investment.

英会話レッスンTake care!