DIVERSIFYの意味、(経営を)多角化する、(投資対象を)分散させる

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@Work
2005.08.03(Review of 2003.12.24 edition)

In business and finance, as in so many aspects of life, it's best not to put all your eggs in one basket!

Today's Lesson
DIVERSIFY   (経営を)多角化する、(投資対象を)分散させる

Explanation

  • To diversify is to increase the variety of something. For a company to diversify means that it increases the variety of goods and services it offers. For an individual to diversify is to invest in stocks, bonds, etc. from a number of different companies, industries, geographical regions, etc. in order to reduce overall investment risk.
  • diversify とは、何かを多様化する、という意味です。企業に関して用いた場合、経営を多角化する、つまり提供する商品やサービスの種類を増やすことを指します。また、個人について用いた場合は、投資対象を分散させる、という意味になり、総合的に見た投資リスクを軽減するために、様々な企業、業種、地域の株式や債券に分散投資することをさします。

examples

  1. Demand is falling for our products. I think that if we want to remain successful, we're going to have to diversify.
  2. Since cigarette advertising is prohibited in much of the world, some tobacco companies have diversified into clothing as a way to maintain brand awareness.
  3. My broker recommended that I diversify my stock holdings by buying stock in overseas companies.

英会話レッスンMuch success to you today!