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2006.03.15(Review of 2004.06.04 edition)
Hungry? Well, here's a “meaty” mouthful of English that should satisfy your appetite for business idioms for another day!
BEEF UP 強化する
- To beef up something is to make it bigger, stronger, more effective, etc.
- beef up とは、何かをより大きく、強く、より効果的にする、という意味です。
- (from a news report)
Berlitz Industries has announced plans to beef up its production capacity in order to meet rapidly increasing demand. - Convention organizers promised to beef up security after protesters managed to break into the lobby of the convention center.
- (two colleagues)
a: What do you think of the new beefed-up computer system?
b: It's great! It's much more powerful than the old one.
We'll keep doing our best to beef up your business vocabulary if you promise to keep coming back!