COMPETITIVE (ADVANTAGE、EDGE)の意味、競争上の(優位性)

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2008.09.22(Review of 2004.10.20 and 2004.05.18 edition)

Welcome back! We're glad to see you!

Today's edition is what every company would like to find: that certain something that sets it apart from the competition. It's the trump card, the upper hand, the secret weapon that can make the difference between going bust and making a killing!

Explanation

  • A competitive advantage or competitive edge is something that one company can do better than others, such as providing a product that is unique or less expensive.
  • competitive advantagecompetitive edge とは、独自の、またはより安い製品を提供するなど、競合他社よりも優れている点、つまり、競争上の優位性のことです。

COMPETITIVE (ADVANTAGE/EDGE)

examples

  1. The economies of scale that online stores can achieve give them a huge competitive advantage over local brick-and-mortar stores.
  2. That company's reputation for environmentally and socially responsible decision-making has turned into a real competitive advantage.
  3. If we cut spending for research and development, I'm afraid we won't be able to maintain our competitive edge in the industry.
  4. They were the country's first commercial airline - real pioneers - but they quickly lost their competitive edge because of a lack of innovation.

英会話レッスンEnjoy the holiday tomorrow, and we'll see you again on Wednesday!