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2011.05.13

We come full circle today as we describe two departments usually found at headquarters. Enjoy your Friday edition!

Today's LessonCATEGORY: 混同しやすい言葉
CORPORATE PLANNING vs. CORPORATE AFFAIRS   経営企画 vs. 広報

Explanation

  • The corporate planning department is typically responsible for developing a company's overall mission, strategies, and long-term goals and objectives, as well as plans for their implementation.

    The corporate affairs department is typically responsible for providing employees, clients, investors, the media, the general public, etc., with information about the company and its mission and activities. It's the public face of the company.
  • corporate planning department は、通常、会社全体の使命、戦略、長期的な目標や目的の策定、および、その実施計画を担当する部門のことです。

    corporate affairs department は、通常、従業員や顧客、投資家、マスコミ、一般の人などに対する、会社とその使命や活動についての情報の提供を担当する部門のことで、会社の顔といえます。
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CORPORATE PLANNING vs. CORPORATE AFFAIRS

examples

  1. I've been hired by their corporate planning department to analyze relevant legislation and regulations in Eastern Europe. They're considering opening a number of branch stores there.
  2. (at job interview)
    I have an MBA from Berlitz University and a strong interest in corporate planning.
  3. Our people in Corporate Affairs continue to do a terrific job representing the company and its brands. Our reputation has never been stronger.
  4. Their corporate affairs department has just issued a press release regarding a new breakthrough adhesive product they've developed.

英会話レッスンHey, it's mid-May! Sounds like a good time for a weekend!