HYPEの意味、誇大に宣伝する、誇大広告

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2011.09.16  (Review of 2009.04.03 edition)

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Today's Lesson
HYPE   誇大に宣伝する、誇大広告

Explanation

  • To hype (verb) something, such as a product or event, is to try to get a large number of people interested or excited about it by advertising it a lot or in a sensational manner or by talking about it a lot in the media.

    The noun form is also hype.
  • hype (動詞)とは、製品やイベントなどについて、大いに、または驚くべき方法で宣伝したり、マスコミで何度も話題にするなどして、たくさんの人に興味を持たせたり、夢中にさせたりしようとする、つまり、誇大に宣伝する、という意味です。

    名詞形も hype で、誇大広告、という意味です。

HYPE

examples

  1. It's being hyped as "The car that's changing the way America drives!"
  2. a: Everywhere I look, they're talking about what a great investment gold is.
    b: Well, don't believe all the hype. The price of gold goes up and down just like anything else.
  3. The start-up was able to create a great deal of media hype with a spectacular publicity stunt in Times Square.
  4. With all of the hype surrounding the movie, I'm really surprised you haven't heard anything about it.

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