WIN、LOSEの意味、獲得する、失う

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2011.09.27  

We hope today's edition won't disappoint.

... We'd hate to lose you!
  :)

Today's Lesson
WIN / LOSE (a customer)   (顧客を)獲得する/失う

Explanation

  • You win a customer when someone chooses to buy products or services from your company.

    You lose a customer when someone who used to buy from your company chooses NOT to buy from you any longer.
  • 顧客について win と言うと、顧客がある会社から商品やサービスを購入するようになること、つまり、顧客を獲得する、という意味です。

    顧客について lose と言うと、顧客がそれまで利用していた会社からもう購入しなくなること、つまり、顧客を失う、という意味です。

WIN / LOSE (a customer)

examples

  1. We've managed to win customers simply by keeping the focus on our core business - it's what we do best, after all - and counting on word of mouth to do the rest.
  2. I hope these renovations will help the store win back some of the customers that were lost as a result of the previous management's negligence.
  3. Many of the older shops downtown have lost customers to big-box stores in the suburbs.

英会話レッスンThanks for coming by!