POSITIONの意味、特定の市場で展開する、適当な位置に置く

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@Work
2012.02.07

Here's a word you're probably already familiar with. But chances are you're less familiar with its business alter ego. Well, allow us to introduce you to this useful piece of business jargon!

Today's Lesson
POSITION (a product)   （製品を）特定の市場で展開する、適当な位置に置く

Explanation

  • The position (noun) of a product, brand, company, etc., is its status, especially relative to the competition.

    The verb form is also position.
  • position （名詞）とは、特に競争相手と比較した、製品やブランド、企業などの地位のことです。

    動詞形も position で、適当な位置に置く、という意味です。

POSITION (a product)

examples

  1. This new business plan could lead us to a dominant position in the market.
  2. (advertisement)
    Position your business for growth! We'll show you how at this important seminar you can't afford to miss.
  3. We're working hard to come up with an overall pricing, packaging, distribution, and advertising strategy that will position our products for maximum market share.
  4. The city is well positioned to become a major center of commerce.

英会話レッスンEnjoy the day!